Built From Experience. Designed for Subaru Owners.
MtnSubi is an off-road education and experience platform focused specifically on Subaru vehicles—helping owners understand, trust, and fully utilize what their vehicles are capable of.
What started as a personal pursuit of capability and exploration has grown into a professional program delivering guided experiences, training, and event activations across the country.
Today, MtnSubi works with dealerships, brands, and Subaru of America to create meaningful, real-world experiences that build confidence and connection.
Founded on Real-World Experience
MtnSubi is led by Carey Lando, a multi-time competitor and 2x champion of the Rebelle Rally—one of the most demanding off-road navigation competitions in the world.
That experience shapes everything we do.
Eight days in the desert navigating without GPS, managing terrain, weather, and vehicle limitations—it forces clarity, discipline, and decision-making under pressure. Those same principles carry directly into how we teach, guide, and structure every experience.
This isn’t theory. It’s experience earned in real conditions.
What We Believe
Confidence comes from understanding.
Most Subaru owners have far more capability than they realize—both in their vehicle and in themselves.
Experience matters more than specs.
Reading about capability isn’t the same as using it. Real learning happens on the trail.
Community drives growth.
When people feel supported, they push further, learn faster, and stay engaged longer.
Our Approach
Structured. Safe. Real-World Focused.
-
Professional guide-to-vehicle ratios
-
Progressive skill-building
-
Real terrain, not controlled simulations
-
Practical, applicable knowledge
-
Everything is designed to ensure participants leave more capable than when they arrived.
Why Subaru
Subaru vehicles occupy a unique space—capable, accessible, and built for real-world conditions.
But most owners never see what they’re truly capable of.
MtnSubi exists to bridge that gap.
Through guided experiences and practical education, we help Subaru owners move from uncertainty to confidence—whether that’s their first dirt road or a technical trail.